Copywriter

2 months ago

Leeds ICD, United Kingdom CV-Library Full time

Copywriter

The Barn, Leeds, UK

Are you a marketing savvy copywriter with a command of words that is second to none? Are you likely to finish reading this job ad and think “Wow, these people need my help. Desperately”. And would you like see your creative ideas come to life in a global organisation marked by an entrepreneurial spirit?

So, what’s The Barn?

Arla's in-house agency ’The Barn’ was established to help strengthen Arla’s global and local brands. Today, we have a full creative team specialised in concept development and execution across our network agency including production teams, project managers, account managers, and data and strategy specialists to help us create impactful consumer experiences. We do that by knowing our audiences and their world, the context they meet us in, and the media placement. And now, we are very excited to expand our agency offering to support our brands in the world of Shopper Marketing based out of our Barn in Leeds.

Does this sound like you?
You have a passion for words and excellent copywriting skills, allowing you to build strong content communication concepts and clear copy. On top of this, you are a skilled veteran of working on end-to-end projects and can expertly manage and prioritise projects.

As our copywriter, you will be responsible for delivering copy that will help grab the attention of our consumers and help drive our brands to become front of mind.

Working alongside our art directors and creative studio manager, you will tackle both big projects designed to inspire and awe, as well as the subtle touchpoints that really help drive messaging home across shopper campaigns, and reactive media.

You will be part of developing new platforms and defining how the brand is expressed through copy and define principles as well as TOV across touchpoints.

You will also be responsible for nurturing the existing TOV of a brand and developing new work in line with existing principles. In short, you know your written way around:

* Fit for platform copy: TOV tweaks to fit specific platform contexts that capture the audience

* Concept development: developing and defining TOV expressions that represent the idea at hand

* Strategic annotation of work: break down a copy and strategically annotate the creative choices made during the creative process

* Scripting: Bring life to ideas and turn them into spot-on scripts

* Proofreading: UK grammar runs in your veins.

Here’s your new role

You will have a central role in the development of the shopper creative team working with the art director, account manager, and specialists. You have a knack for knowing how to shape the way we communicate to our consumers throughout the shopper journey and across e-comm touchpoints. As well as this, you will support the wider creative team where you will take the lead delivering copy for various projects such as headlines, adjusting scripts, and crafting captions.

You’ll be part of a team responsible for developing concepts for category, brand and product campaigns, and ensure that solutions are on brand. You’ll be responsible for consistent TOV and set copy direction that stay true to brand. With your flair for words, and an almost magical ability to bring concepts to life, you will help strengthen global Arla brands such as Lurpak, Castello and Arla Protein, but also highly strategic UK brands like Anchor Butter, and Arla Cravendale.

As part of working in our agency, you’ll be:

* Providing copy to help develop campaigns ideas, customer marketing, digital channels and shopper activation toolkits and touchpoints

* Responsible for translating strategic Shopper communications across various touchpoints.

* Participating in creative workshops to develop new ideas and concepts with the team.

* Following creative direction and developing brand campaigns, product campaigns, and activation ideas.

* Executing and preparing work for both marketing materials and client presentations

* Sharing your worldview, your learnings, and observations, and taking part in a creative team and culture.

* Taking ownership and using your entrepreneurial mindset to make things work in an emerging department.

* Working with and brainstorm visual and copy ideas with the creative team and define brand expressions

And here’s what’s in it for you

The opportunity to join a different kind of network agency with full in-house capabilities spanning across our 9[LB1] locations covering everything from media buying/planning, tech/development, creative, strategy, and on-site production studio.

We believe in holistic campaign solutions that cover all touchpoints and deliver on single-minded objectives.

We are fiercely ambitious and evaluate our work both on creative quality, performance, and saliency. But, unlike most agencies, we also offer healthy and sustainable work/life balance and truly flexible working. And not least, you’ll work with a bunch of pretty nice and creative go-doers.

Application

If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you We process applications continuously and close the job opening once the right candidate has been found.

If you have any questions, please reach out to Olivia Pine, Talent Acquisition Partner at Arla Foods. The closing date for this position is the 11th of November. Only CV’s sent in via this link will be considered.

Please note we are not partnered with any recruitment agencies for this role. We kindly ask that recruitment agencies do not submit speculative CVs on behalf of candidates, as these CVs will not be considered under the agency ownership and will be accepted as a gift. We encourage interested individuals to apply directly through our official channels

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