Marketing Insight Analyst

4 weeks ago

Walsall, United Kingdom CV-Library Full time

Gleeson Recruitment Group are pleased to be partnering with a well known retailer, based in the West Midlands to recruit for a Marketing Executive on a full time, permanent basis.

Title: Marketing Insight Analyst

Location: West Midlands

Salary: up to £40,000 (DOE)

Contract: Full time, Permanent, Hybrid in office 3 days a week

Start date: ASAP

The Role

We are recruiting for a Marketing Insight Analyst on behalf of a leading retail organisation. This full-time, permanent position is based in Walsall and offers a competitive salary with an excellent benefits package.

As a Marketing Insight Analyst, you will play a key role in providing actionable insights into customer behaviours, market trends, and marketing strategies. Your expertise will directly support data-driven decision-making and influence the organisation's future direction.

Responsibilities

Deliver impactful insights to drive data-based decision-making across marketing and business strategies.
Analyse and identify trends, risks, and opportunities using various data sources to inform key marketing initiatives.
Embed customer insights into category development, pricing strategies, and promotional planning.
Collaborate with teams to ensure alignment and effective communication of insights to support marketing activities.
Support category reviews and contribute to marketing strategies with actionable data.
Provide continuous insights to enhance marketing campaigns and customer communications.
Lead specific insight projects, including primary research and data analytics, to deliver business impact.
Develop tools and processes to improve access to insights across departments.
Present data insights in a clear and engaging way, providing actionable recommendations for stakeholders.

Candidate Criteria

Strong analytical skills with the ability to interpret data and translate it into meaningful insights.
Excellent written, visual, and verbal communication skills, with the ability to present complex information clearly.
Proven ability to influence and collaborate with senior stakeholders.
Strong organisational and problem-solving skills, with a commercially focused approach.
Advanced Excel skills and attention to detail.
Positive, proactive mindset with a passion for delivering customer-focused results.
Degree or equivalent qualifications, with relevant experience in marketing, retail, or FMCG sectors.
Familiarity with data tools and sources such as Nielsen, Kantar, EPOS, and web analytics.

Please apply for more information

GleeMD

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