Customer Marketing Lead

1 day ago

bolton greater manchester, United Kingdom SD Worx Full time

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices in Europe and an office in Mauritius. Our goal? We bring people solutions to life, so companies of any size can turn Human Resources into a source of value for the business and the people in it.

Our people solutions span the entire employee journey, from getting people paid to attracting, rewarding, and developing talent. Are you ready to join us?

Your role

As the Customer Marketing Lead, you will be at the heart of all customer campaigns, content and events. This is a hands-on collaborative role working with the Customer Excellence, Account Management, Portfolio, SD Worx Academy and PALs Teams. Putting the customer voice first, you will be responsible for our customer marketing strategy:

  • Develop and execute the annual customer marketing plan
  • Create and manage multi-channel marketing campaigns
  • Drive customer advocacy
  • Cross-team collaboration

What do we have to offer?

  • An attractive salary based on your experience and achievement. And the freedom to compose your personal benefit package.
  • A dynamic environment: flexible working hours and working from home
  • Learning opportunities: through an individual development plan and professional training
  • Career growth: whether you want to become more of an expert in your field our you want to expand your knowledge more horizontally, there is always room to grow within SD Worx

What do you have to offer?

  • Strong experience in customer marketing or advocacy in a Tech, HR, or B2B SaaS environment.
  • Demonstrated success in developing and managing customer reference and advocacy programs.
  • Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.
  • Strong content marketing skills with exceptional written and verbal communication.
  • Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders.
  • Passionate about relationship building with internal and external stakeholders.
  • Focused on amplifying customer stories across platforms (social, web).
  • Marketing experience in a B2B/sales environment - experience within the IT/Software industry is desirable.
  • Demonstrable experience of campaign execution.
  • Experience using email service provider (Pardot or equivalent) to manage mailing campaigns.
  • Aptitude for working independently and unsupervised but be a team player.
  • Very strong verbal and written communication/proof reading skills, with the ability to communicate effectively at all levels.

Which tasks can you expect?

  • Define the annual customer marketing plan, objectives, and goals.
  • Working with the Customer Excellence + Account Management sales teams, you will be responsible for planning strategic campaigns to engage and retain customers, promote loyalty and advocacy, and drive revenue growth.
  • Identify and execute cross-sell campaign for our Talent, Workforce Management, SD Worx Academy and consultancy offerings.
  • Create email promotions, social media adverts, presentations, and product information designed specifically for our customer base.
  • Enhance engagement among the existing customer base by promoting the full SD Worx suite of offerings, services, and the latest product features and releases.
  • Own our testimonial and case study library, liaising with the Central Marketing team to update the Customer Story section of our website and ensuring we have a continuous pipeline of customer references.
  • Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact.
  • Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace.
  • Support the growth of customer advisory boards, user groups, and broader customer communities for SD Worx.
  • Identify speaking opportunities, events, media interviews and blogs where we can highlight customer stories and integrate these into the overall customer marketing strategy.
  • Support planning, management, and delivery of virtual and physical events, including but not limited to webinars, 3rd party trade shows/conferences and owned events for our customers.
  • Align with internal account teams to become a strategic resource to them, showing how customer advocacy can help deepen and broaden relationships with their accounts.
  • Track and report on the effectiveness of customer advocacy initiatives and monitor and analyse customer feedback for continuous improvement.
  • Attend customer meetings and events and be the voice of the customer back into the organisation.


From many places, we work as one, moving from better to best together.

SD Worx lives diversity in the workplace. Diversity provides inspiration and innovation in our company. We particularly welcome applications from qualified talent, regardless of origin, nationality, gender, skin colour, ethnic and social background, religion, age, disability, sexual orientation and stage of life.

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