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Marketing Manager

2 months ago

sunderland tyne and wear, United Kingdom AM Recruitment Ltd Full time

Are you an experienced Marketing Manager looking for your next career move? We have exciting opportunities in the Northeast area and would love to hear from you

Why Join Us?

  • Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with the option to choose one extra day of holiday or Vitality health insurance
  • Staff uniform and PPE
  • Company Pension
  • Employee Assistance programme (EAP) and fully qualified Mental Health First Aiders to support with your wellbeing
  • Family friendly policies
  • Employee of the month award
  • Employee representative at each of our sites to boost employee engagement
  • Personal Development Plan to help support and develop our employees
  • Social Value Volunteering opportunities
  • National Living wage employer
  • Employee referral bonus


Competitive Salary: (37.5-hour week)

Marketing Manager £40-£45k


About the Role:

In this new and exciting role as a Marketing Manager, you will play a key role in the growth and development of the company, through planning, implementing, and managing marketing strategies that support lead generation, nurture and conversion and which build the brand awareness and reputational value.

Key Tasks

  • Create, develop and implement a marketing strategy in accordance with company growth objectives.
  • Report to the Directors on the implementation and success of this strategy, including KPIs and performance metrics and be able to demonstrate ROI on key marketing activities.
  • Be conversant (and able to personally execute activity) in a broad range of marketing channels including both digital (e.g. thought leadership content creation, website management, email marketing, webinars, etc.) and offline (e.g. managing client/prospect events, development of marketing assets and collateral etc.).
  • Work alongside each Regional Office to plan and execute localised marketing activities that support regional growth and the acquisition of new business for each office.
  • Manage the company’s external marketing agencies and suppliers, providing a clear brief and strategy to them and ensuring they meet and exceed agreed deliverables.
  • As part of this, control and monitor all areas of marketing spend within an agreed marketing budget.
  • Create and implement an effective CRM (and email marketing) system that supports lead nurture and conversion with current clients and new prospects.
  • As the company grows, manage future staff recruited to deliver marketing activities as necessary.
  • Contribute to recruitment goals through assistance with recruitment branding and raising the company’s profile
  • Represent the company at key stakeholder and public events.

Skills required;

  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Strong team-work ethos
  • Metrics-driven marketing mind
  • Eye for creativity and opportunism
  • Highly proficient with related software, particularly CRM systems.

Qualifications;

  • Bachelor’s degree (or equivalent) in marketing, business, or related field.
  • Membership of a professional body such as CIM
  • Proven success in developing highly effective marketing plans and campaigns which contribute significantly

Join Our Team:

We are an equal opportunities employer and welcome applications from all qualified candidates.

Ready to take the next step in your career? Apply now to join our team.


Education:

  • Bachelor's (preferred)

Experience:

  • Marketing management: 2 years (required)