Senior Digital Marketing Executive, Leeds

5 days ago

leeds west yorkshire, United Kingdom Luminate Education Group Full time
Job Title: Senior Digital Marketing Executive Salary: Commencing at £30,523 with progression to £33,349 per annumClosing Date: 2024-10-29About the Role What You Will Do
  • Provide line management and support to the Digital Marketing Executive and Junior Digital Marketing Executive. 
  • Under the guidance of the Digital Marketing Lead and in collaboration with the strategic marketing team, lead on and implement digital marketing plans for assigned FE brands and target audiences. 
  • Oversee and implement paid digital campaigns, monitoring their performance and return-on-investment. Create post campaign reports to share with the wider team on our Digital performance. We primarily implement paid campaigns on Google Ads Suite, Meta, TikTok and LinkedIn.   
  • Develop and deliver SEO strategies for the assigned brand or target audience, working with the Communications team and the Web team to implement these changes. 
  • Oversee email marketing campaign strategies, ensuring A/B testing, audience management and template development are of great standard. 
  • Collaborate with the Market Insight team to ensure that digital marketing activity is insight-led and well monitored/reported.  We work with platforms such as GA4, PowerBi, Ahrefs, and CrazyEgg.
About You
  • Must have previous experience of leading and delivering successful digital marketing strategies.
  • Experience in line management as you will responsible for supporting other members of the Digital team.
  • Must be able to use project management tools to aid digital campaign management.
  • Experience of leading paid digital campaign optimisation including A/B testing.
  • Experience of managing effective relationships with external stakeholders i.e. digital suppliers and internal stakeholders, as well as having a good working relationship with the wider marketing team.  
  • Have the ability to advise others on digital marketing best practice.
  • Good technical skills, familiar with using platforms such as Google Ads Suite, and confident in strategising for SEO, PPC and email marketing tools.
  • An understanding of the FE or wider education sector is desirable but not essential. 
Benefits

There are plenty of benefits available to our staff members, here are just a few:

  • Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
    • Support Staff 39 days
    • Academic 44 days
    • Senior Management 44 days
  • Excellent Pension schemes
    • Teachers’ Pension Scheme 
    • Local Government Pension Scheme 
  • Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
  • Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
  • Learning and development opportunities -  including staff development days
  • Employee wellbeing initiatives
  • Flexible and hybrid working opportunities  - this will vary depending on role requirements
About Us Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.SAFEGUARDING At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.EQUALITY, DIVERSITY AND INCLUSION We recognise, value and champion diversity & Inclusion. As we engage with a diverse student population we want to ensure we reflect that in our staff population too. For us diversity is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. It is important to us that both staff and students achieve their full potential. Diversity is important to us, but inclusion is equally, if not more important. It’s not just about having the representation but also providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.

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