Marketing Strategy Senior Account Director

1 day ago

united kingdom 54 Full time

POSITION : Marketing Strategy, Senior Account Director - Events

LOCATION : Wimbledon, London (UK)

TERM : Full-time, Permanent



ABOUT 54 GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.




ROLE OBJECTIVE

The opportunity exists for an experienced, enthusiastic and creative Marketing Strategy, Senior Account Director - Events, to join the 54 team, playing a pivotal role in the delivery of the company’s global golf events portfolio. The ideal candidate will have highly relevant experience in directing the marketing function, adhering to best practice and utilising insights to deliver against event KPIs, particularly in driving event attendance and commercial returns.

The candidate must be comfortable working on multiple projects and to tight deadlines. Strong organisational skills and the ability to lead and manage both internal and external teams is required, as is excellent attention to detail.

The successful candidate can be based in either the global HQ in Wimbledon (UK) or 54's office in Riyadh (KSA), although significant international travel will be necessary to be present at events throughout the year (circa 8-10 weeks travel per year).




KEY ROLES & RESPONSIBILITIES

Managing a team of four, the role requires a varied skillset and the ability to lead the event marketing function in the delivery of solutions drawn from across the entire marketing mix:


  • Develop marketing and ticketing strategies for professional golf tour events, allocating campaign budgets and managing all approvals with the client
  • Achieve success against event marketing KPIs, which will be closely aligned to meeting sponsor objectives, enhancing brand awareness, driving ticket sales and achieving commercial returns
  • Work closely with the commercial team to understand and integrate creative solutions for event partners and commercial sponsors
  • Lead the Marketing Strategy - Events team, and lead coordination of internal support from across Advertising, Earned Media, Social & Content and Brand & Creative, as well as any external agencies, in the delivery of world-class event campaigns
  • Devise and oversee the delivery of outstanding creative activations (content and otherwise) for each individual event, which demonstrate the full extent of 54’s creativity and capability
  • Ensure CSR and community impact exist at the heart of 54 events, by developing meaningful and creative activations, partnerships and initiatives
  • Commission and utilise research and insights to support the continued progression of 54’s event marketing offer
  • Evaluate and analyse the success of each event campaign to ensure key learnings are ingrained in future delivery
  • Foster outstanding client relations throughout the event marketing team and ensure effective reporting structures both internally and externally




SKILLS & QUALITIES

In addition to skills commensurate with the above, the successful candidate will display the following:


  • Experience in conceptualising, creating and delivering cross-platform marketing campaigns for significant sporting events
  • Experience in achievement of high event attendance through delivery of successful campaign delivery
  • Interest in professional golf is required; experience of golf event marketing is desirable
  • Brand management experience, ensuring key narratives and brand elements are protected throughout all activity
  • Proven ability to lead senior members of the marketing team, including communications, social media and advertising
  • Stakeholder management experience, dealing appropriately with C-Suite individuals internally and externally
  • Budget holder and responsibility for all event marketing spend
  • Committed to detail and adherence to set timelines, planning documentation and process


SALARY & BENEFITS


  • Commensurate with experience
  • Discretionary annual bonus of up to 8%
  • 25 days annual leave (+ public holidays)
  • Employee Assistance Program (EAP)
  • International travel

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