Brand Marketing Director
2 days ago
Overview
The White Company is seeking a talented Brand Marketing Director to lead the development and implementation of our brand marketing strategy in the UK, US, and ROW markets.
This is a fantastic opportunity to join a dynamic team and drive business growth through innovative marketing campaigns and strategies.
Job Description
We are looking for an experienced Brand Marketing Director to support the Director of Brand Comms in defining and implementing our brand marketing and communication strategies.
Key responsibilities will include:
- Developing and implementing a marketing communications plan that builds customer awareness, engagement, loyalty, and reputation.
- Supporting the development of brand marketing strategies in the UK, US, and ROW markets.
- Owning the planning calendar and critical path for effective cross-functional seasonal and product communications.
- Collaborating with content teams to create compelling, relevant, and inspiring content.
- Developing customer brand experience initiatives and championing their development and implementation.
Required Skills and Qualifications
To be successful in this role, you will need:
- Significant brand marketing experience within retail and/or luxury.
- Knowledge of all marketing comms channels, in particular social media, and media (digital, print, OOH).
- Proven leadership skills, with experience of leading brand marketing teams and programmes.
- Excellent written and verbal communication skills at all levels, as well as developed interpersonal skills.
Benefits
We offer a competitive salary of £80,000 - £100,000 per annum, depending on experience, plus a range of benefits including:
- Up to 50% discount on products.
- 25 days' holiday pro rata, plus additional holiday buy days.
- Bonus potential, subject to performance.
- Pension scheme.
- Life assurance.
- Private medical insurance.
Equality, Diversity, and Inclusion Statement
The White Company is committed to creating an inclusive culture that welcomes and celebrates diversity. We believe that everyone should have equal opportunities to thrive, regardless of background or identity.
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