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Data Strategist

1 month ago

London, Greater London, United Kingdom Datatech Analytics Full time
About the Role

We are seeking a highly skilled Data Strategist to join our team in London. As a key member of our Data Strategy team, you will be responsible for driving data management, validation, and analysis to support our marketing data strategy.

Key Responsibilities
  • Become a key member of our Data Strategy team and drive data management, validation, quality, and analysis
  • Support the EMEA Customer Data Platform (CDP) migration project, including data auditing, user acceptance testing (UAT), campaign migration, and reporting
  • Ensure data validation, accuracy, and quality by developing an intimate knowledge of the data dictionary and data feeds and serve as a key contact for data landscape and integration queries
  • Define and monitor KPIs to maintain data quality and marketing insights
  • Define data governance frameworks to ensure that data is flowing correctly, as scheduled, and errors are flagged instantly
  • Oversee management of customer data, including data capture, storage, and analysis
  • Manage key CRM reports including Database Health and Acquisition Reporting
  • Manage data processes for new initiatives and projects, to ensure that the implementation meets our requirements and there is a robust UAT process in place
  • QA our data regularly, flag issues and work with internal and external stakeholders to develop fixes
Requirements
  • Experience in data management and validation with strong understanding of marketing data governance principles and practices
  • Experience with Customer Data Platforms (CDPs) and other marketing technology solutions is highly desirable
  • Proficiency in data analysis tools and techniques, with a strong attention to detail and accuracy
  • Strong project management skills, with the ability to prioritize and manage multiple tasks in a fast-paced environment
  • Fully fluent in MS Office applications, especially Excel and PowerPoint
  • SQL or another database language
  • R or Python desired
  • Knowledge of cloud technologies and data platforms (e.g. GCP, AWS, Azure)
  • Knowledge of AI and ML platforms desired (e.g.
About the Company

Datatech Analytics is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data.

Salary and Benefits

The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience. We offer a competitive benefits package, including a referral scheme for successful referrals.