Head of Digital Marketing and User Experience

1 month ago

Walsall, Walsall, United Kingdom Poundland Full time
About the Opportunity

We are seeking a highly skilled and experienced Head of Digital Marketing and User Experience to lead our digital team on a 12-month Fixed-Term Contract. This is an exciting opportunity to shape our digital strategy, deliver exceptional customer experiences, and drive measurable results across all digital platforms.

The successful candidate will be responsible for delivering and designing key digital development programmes to drive spending, frequency, and acquisition of new customers. They will also lead a diverse team, manage project budgets, and operate with third-party vendors.

This role is ideal for a strategic and innovative leader who can drive digital transformation and growth. The successful candidate will be able to commute comfortably to our Customer Support Centre in Walsall and will be part of a hybrid working environment.

We uphold three core behaviours that guide all our actions: Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros. We are committed to cost-efficiency and value, ensuring every penny counts.

Your Impact and Responsibilities
  • Own and cultivate customer and commercial insight for the Online operation.
  • Overall responsibility for marketing activities for the website, working with the Marketing function to deliver relevant and engaging content to customers in a dynamic way.
  • Responsible for paid advertising budget and ROI.
  • Manage and optimise relationships with third parties and suppliers (e.g. tech platforms and marketing agencies).
  • A key leader in conceiving and developing future digital programmes designed to complement our e-commerce business.
  • Responsible for the development of all direct reports.
Skills and Knowledge

The ideal candidate will have:

  • Previous experience in a retail environment.
  • Experience in using Adobe Commerce/Magento, Target, and Journey Optimiser, as well as a good understanding of GA4.
  • Knowledge of other digital customer platforms a bonus.
  • Full knowledge of digital marketing practices and channel management.
About Us

Poundland is a retail powerhouse with over 900 stores and nearly 18,500 dedicated colleagues across the UK and Republic of Ireland. We are committed to providing amazing value to millions of customers and cultivating an environment where every colleague can thrive and contribute to our mission.

We are a fun, friendly, and full of surprises place to work, where our people can truly be the best version of themselves. We live by three core behaviours: Love our customers, Care for our colleagues, and Protect the Pounds & Euros.

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