Social Media Strategist

1 week ago

London, Greater London, United Kingdom Green Park Content Full time

Key Responsibilities

As a Regional Social Media Manager at Greenpark Asia, you will play a leading role in the ongoing social media strategy development of the brand. This includes spearheading regular catch-ups within your internal project social teams to share knowledge, ideas, and ensuring a cohesive social media strategy across markets for the brand.

Key Deliverables

  • Ensure local social teams manage social media projects to the highest standard, taking responsibility for the growth of the brand's social media channels.
  • Stay on top of industry trends, emerging social media channels, competitor activities, and latest technologies to identify opportunities to improve and refine the strategy for the brand.
  • Drive an audience-first approach planning of regional monthly content calendar and develop highly engaging themes, campaigns, or content angles. Ensure that creative ideas ladder back to social strategy and objectives, working closely with the creative team to produce monthly regional content toolkits, including social copywriting.
  • Plan and oversee the local implementation of social and content strategies for APAC to ensure alignment with the client's marketing and business objectives, reflecting brand tone and voice in a local context in markets in APAC.
  • Work closely with clients to understand their needs, identify social opportunities, and provide compelling recommendations to support their goals.

Requirements

  • 5-6 years of social media, community management, influencer engagement, or related position.
  • Proven track record of working on APAC/regional social media projects and brands.
  • Prior experience in client-facing roles for social media strategy, content planning, and copywriting projects in a social media or creative agency.
  • Excellent command of English – both written and spoken.
  • Excellent written and verbal communication skills.
  • Prior experience at a marketing role either in an agency or on the brand side.

About Us

Greenpark Asia is a dynamic and innovative agency that offers a unique blend of creativity, strategy, and execution. We are committed to delivering exceptional results for our clients and provide a collaborative and supportive work environment for our team members.

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