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Lead Economic Analyst

2 months ago

Leeds, Leeds, United Kingdom William Hill PLC Full time
About the Role

We are seeking a highly skilled Lead Economic Analyst to join our team and contribute to the development of next-generation marketing intelligence solutions. As a key member of our team, you will be responsible for creating and delivering innovative solutions that drive business growth and success.

Key Responsibilities
  • Develop and implement advanced econometric models to support marketing strategies and drive business growth
  • Collaborate with internal stakeholders and external partners to ensure seamless project delivery and stakeholder management
  • Lead the development of marketing optimization tools, interactive dashboards, and process automation to enhance our internal econometrics capability
  • Drive marketing efficiency and improvements through optimization and scenario planning
  • Mentor junior team members and contribute to the growth and development of our team
Requirements
  • Advanced experience in a media agency, consultancy, or in-house from a relevant industry with a numerate degree (Mathematics, Statistics, Economics, or Computer Science)
  • Proficiency in Python, R, and SQL, with advanced Excel skills for modeling, data processing, and post-processing analysis
  • Experience leading econometric projects and mentoring junior team members
  • Working understanding of the media planning and buying landscape and how Marketing Mixed Modelling (MMM) can drive effective marketing plans
What We Offer
  • Competitive salary and bonus schemes
  • Hybrid working arrangement with 80% remote work and 20% office time
  • 25 days holiday, 8 bank holidays, and an extra day for your birthday
  • Discounts at high-street retailers, industry-leading maternity and paternity leave, and paid time off for caring responsibilities
  • Tools and services for health and wellbeing, including mental health support and financial education
  • Access to gym discounts, cycle to work scheme, and comprehensive healthcare benefits
  • Pension package and life assurance