Digital Marketing Analyst

1 day ago


Manchester, United Kingdom Ciptex Ltd Full time
Ciptex Ltd is a leading organisation seeking a skilled Digital Marketing Analyst to join its team. The role involves managing the company's digital presence, ensuring accurate lead tracking and data-driven marketing initiatives.

The successful candidate will support the Marketing Manager in managing the CRM and website analytics, providing insights into customer journeys and top-of-funnel strategies. This individual will be responsible for analysing lead performance, developing dashboards and reports, and collaborating with the Content and Events/Lead Gen teams to align digital efforts with broader campaign goals.

Key responsibilities include operating website analytics, tracking visitor engagement, conversion rates, and other KPIs to optimise user experience. Additionally, this role will involve working with marketing automation, SEO, and analytics tools to refine audience targeting, message personalisation, and campaign execution.

The ideal candidate will have skills in CRM, Google Analytics, and marketing automation platforms, as well as the ability to turn data into actionable insights. They should also possess an elevated comfort level with data analysis and reporting tools, knowledge of website and campaign optimisation techniques, and a collaborative mindset.

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