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Public Relations Specialist

2 months ago

Cheltenham, Gloucestershire, United Kingdom Grafton Recruitment Full time

Job Title: PR Account Manager

About the Role:

Grafton Recruitment is seeking a highly skilled PR Account Manager to join our team. As a PR Account Manager, you will be responsible for managing client accounts, developing and executing PR strategies that align with client objectives.

Key Responsibilities:

  • Develop and Implement PR Strategies: Develop, implement, and manage PR strategies that align with client objectives, ensuring effective communication and brand awareness.
  • Client Relationship Management: Serve as the main point of contact for clients, building strong relationships and providing exceptional customer service.
  • Content Creation: Write and edit press materials, including press releases, pitches, and promotional content, to showcase client expertise and thought leadership.
  • Media Relations: Secure media coverage by leveraging relationships and pitching stories to media outlets, resulting in increased brand visibility and credibility.
  • Media Monitoring and Reporting: Monitor media coverage and prepare reports to evaluate campaign effectiveness, providing insights for future strategy development.
  • Industry Knowledge: Stay up-to-date on industry trends and best practices in PR and communication, ensuring the team remains competitive and innovative.
  • Event Management: Organize and manage events, press conferences, and promotional activities, showcasing client expertise and building brand awareness.
  • Team Collaboration: Collaborate with internal teams to ensure cohesive messaging and effective communication across all channels.

Requirements:

  • Education: Educated to degree level (min 2.1) or equivalent, with a strong understanding of media relations, social media, and content creation.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling stories and pitches.
  • Project Management: Proven ability to manage multiple projects and meet deadlines, with a strong analytical mindset and results-oriented approach.
  • PR Tools and Platforms: Proficiency in PR tools and platforms, with the ability to leverage technology to enhance campaign effectiveness.