Digital Campaign Specialist
6 days ago
We are seeking an experienced Digital Campaign Specialist to join our team at McCann Birmingham, a leading integrated agency.
About the Role:
- Assist in managing clients' digital campaigns, including trafficking, measurement, tagging, and execution.
- Translate media plans into ad servers, ensuring accurate creative details, landing URLs, and analytics tracking.
- Build taxonomy URLs and assign creatives to media placements via trafficking sheets.
- Collaborate with Brand Safety partners to wrap tags when required.
- Contribute to data integrity management across all digital activity.
- Support senior team members on internal projects.
- Conduct QA/testing of tags to ensure accurate setup and troubleshoot when required.
- Distribute creative/ad tags (redirects) to stakeholders/media partners.
- Nurture relationships with client service teams.
- Ensure delivered work meets client objectives.
- Manage multiple priorities effectively.
- Maintain high standards of quality in deliverables.
- Employ creative problem-solving skills to find innovative solutions.
About You:
- Prior exposure to Ad Operations, with a strong knowledge of trafficking, reporting, and tagging.
- Proficiency in Excel and handling large data sheets.
- Familiarity with ad verification and brand safety tools.
- Capable of managing various stakeholders, including clients, account management, and activation teams.
- Excellent attention to detail, communication, analytical, and organisational skills.
- A team player with a collaborative work ethic and strong desire to succeed.
- Thriving in a fast-paced agency environment, reacting quickly to changing priorities.
- Prior experience in a media agency beneficial.
What We Offer:
- A competitive salary (£55,000 - £65,000 per annum)
- 28 days holiday, plus additional fully paid leave
- Enhanced pension contributions
- Life assurance
- Access to industry-leading training and development programmes
- Exclusive features and products from world's biggest media partners
- A fun and collaborative team environment
- Ongoing support and development opportunities
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