Category Strategy Manager

1 month ago


Manchester, United Kingdom MPM Products Ltd. Full time
Job Purpose

This role is a key link between the UK/EMEA Sales team, Marketing and Category Management. Using data and insights, they will work with the national account managers of all the UK major grocers to develop and execute the overall sales strategy. Contributing to retailer range reviews and brand planning sessions and deliver insights, analysis and compelling sell in stories.

Key Responsibilities
  • Support with key account presentations for line reviews and brand planning sessions, representing a strategic Category view as well as compelling, insight driven selling stories to achieve MPM objectives in market.
  • Lead reporting and analysis agenda for key categories.
  • Work with internal MPM marketing NPD and product teams to identify and evaluate new product ideas, including regular detailed category scoping work delivered with the help of the Category Analyst.
Line Manager
  • Management of the Category Analyst including annual PDP, ongoing priority management against strategic priorities, regular WIPs, coaching, development & feedback.
Requirements
  • Passion for pets.
  • Experience working with category data such as Nielsen, SIP, IRI, Euromonitor and Dunnhumby.
  • Strong analytical skills – ability to learn and use various data set to analyse trends, create forward projections and analyse the effectiveness of promotional activity.
  • IT literate use of Microsoft applications – particularly Excel and PowerPoint and ideally Power BI.
  • Ability to work independently – without daily supervision and effectively manage tasks, time and resources.
  • Strong commercial acumen, able to understand and evaluate commercial scenarios and be able to present case to wider business audience.
  • Ability and comfort level to travel nationally and internationally.
  • Creative and curious mindset with the ability to both identify and develop areas of opportunity and grow sales.
  • Educated to degree level, ideally in marketing or business-related degree.


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