Digital Advertising Strategist
4 days ago
Job Title: Digital Advertising Strategist
Location: Wetherby
Salary: up to £50,000 per annum
The Paid Media Manager will be responsible for developing and managing the paid media strategy across all digital advertising channels. This role will focus on driving traffic, increasing brand visibility, and maximizing return on investment (ROI) through effective use of paid search, display, social media advertising, and other online advertising platforms.
This is a fantastic opportunity to join Elevation Recruitment Group as a Digital Advertising Strategist and take your career to the next level. As a key member of our team, you will play a critical role in driving business growth through innovative digital marketing strategies.
About the Role:
Develop and implement paid media strategies to achieve business objectives such as lead generation, conversion, and brand awareness.
Plan, execute, and manage end-to-end paid media campaigns, including setup, targeting, bidding strategies, and budget allocation.
Manage and allocate budgets effectively across different platforms and campaigns, ensuring maximum impact and ROI.
Analyze campaign performance using tools like Google Analytics, Google Ads, Facebook Business Manager, and other analytics platforms.
Provide regular performance reports and actionable insights to the marketing and leadership teams.
Conduct thorough research to identify high-performing keywords, trends, and audience segments for paid search and social media campaigns.
Design and implement A/B tests for ads, landing pages, and audiences to continuously optimize campaign performance.
Work closely with the creative and content teams to develop compelling ad copy, visuals, and landing pages that align with the paid media strategy and drive engagement.
Stay up-to-date with the latest features, updates, and best practices on all paid media platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
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