Digital Experience Designer

2 weeks ago


London, Greater London, United Kingdom Nationwide Full time
Job Description:

We are seeking a highly skilled Digital Experience Designer to join our team at Nationwide. As a key member of our squad, you will be responsible for leading the content definition, creation, and optimization for one of our core products or goals.

The successful candidate will have strong experience in researching, designing, and testing content experiences in fast-paced agile environments. You will also have expertise in working with analytics and content metrics to solve problems pragmatically.

You will be part of a multidisciplinary team that includes product owners, designers, production managers, and performance analysts. Our team is focused on delivering insight-led content changes across our digital estate.

In this role, you will spend at least two days per week, or 40% of your working time, based at either our London, Swindon, or Bournemouth office. We offer hybrid working wherever possible, which supports more rewarding relationships and brings colleagues together across our UK-wide estate.

Key Responsibilities:
  • Define ways of working (workflows, governance, patterns, and principles) for content design.
  • Lead the implementation of content strategies and advocate for design thinking.
  • Work closely with product owners and performance analysts to identify customer pain points and opportunities for improvement in the digital experience.
  • Conduct SEO keyword analysis to ensure pages rank for terms customers search for.
  • Ensure content has a clear purpose, balances regulatory requirements, and provides customers with information to make informed choices.
What You'll Need:
  • A minimum of 7 years' experience in designing content to drive SEO outcomes.
  • Strong writing skills, creating well-crafted content in the right tone of voice for the audience.
  • Proven experience in delivering customer-centric solutions that balance customer need and commercial success.
What We Offer:
  • An estimated salary of £60,000 - £80,000 per annum, depending on experience.
  • A great selection of benefits, including a personal pension, life assurance, and access to an annual performance-related bonus.
  • Opportunities for career development and training to help you progress in your career.

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