Digital Performance Marketing Director
1 week ago
We're Country Navigator, a global training tools provider for businesses. Our mission is to empower teams to thrive in diverse cultures.
About the RoleThis is a newly created position reporting to the Head of Digital Marketing, with an influence on overall strategy and execution. As a Performance Marketing Manager, you'll own our paid marketing channels, develop automated lead nurture flows, and optimize our website and landing pages to drive growth.
Key Responsibilities:- Paid Activity Management: Manage and optimize all paid digital channels, including Google Ads, LinkedIn, and social platforms, to drive qualified leads and maximize ROI.
- Prospect Marketing Automations: Create and refine automation workflows to nurture leads effectively and improve conversion rates throughout the funnel.
- Website & Landing Page Optimization: Lead continuous improvement efforts on our website and landing pages, leveraging A/B testing and data insights to boost conversions.
- Free Trial Customer Journey: Streamline and enhance the free trial sign-up and onboarding process, improving engagement and minimizing drop-offs.
- Proven experience in performance marketing, managing paid media campaigns (PPC & social media) to meet or exceed KPIs.
- 3-5 years experience in a performance marketing role, happy to consider executive level for someone looking for a step up.
- Hands-on experience with marketing automation tools and CRM systems. We use HubSpot
- Strong understanding of website and landing page optimization and conversion rate optimization (CRO).
- Data-driven, with a solid grasp of analytics tools (e.g., Google Analytics).
- Creative problem solver who can take ownership of initiatives and drive growth in a fast-paced environment.
- Competitive salary £40,000 + Performance-Based Bonus.
- Fully remote role with the optional opportunity for weekly team meet-ups if based in the London/Surrey area.
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