Digital Marketing Strategist

3 days ago


London, Greater London, United Kingdom Digital Silk - Growing Brands Online Full time

We are a dynamic agency dedicated to becoming the best professionals in our field and establishing Digital Silk as a globally renowned digital agency. Our pursuit of excellence has led to significant growth, resulting in a continuous need for exceptional team members.

About the Role

As a seasoned Email Campaign Manager at Digital Silk - Growing Brands Online, you will be responsible for leading our email marketing efforts and driving results for our clients. With a strong background in marketing automation and email deployment, you will develop, implement, and optimize email campaigns that deliver tangible outcomes.

  • Demonstrated expertise in managing marketing automation programs and email deployments.
  • Familiarity with HTML/CSS for email updates and manipulation.
  • A strong understanding of CAN-SPAM, GDPR, and CASL laws and their application to marketing automation best practices.
What We Offer

Digital Silk provides:

  • A collaborative work environment focused on mutual success and continuous growth.
  • Competitive pay with scheduled yearly raises.
  • Equity in the company – share in profit upon sale.
  • Challenging projects and opportunities to work with a talented team.
  • The flexibility of remote work with a 8am-5pm EST schedule (with breaks).

Our ideal candidate possesses excellent written and verbal communication skills in English, with at least 5 years of relevant experience in email marketing. They must have proven experience working with HubSpot and at least one additional marketing automation platform, such as Mailchimp, Pardot, Marketo, or Klaviyo.

Responsibilities

The successful Email Campaign Manager will be responsible for reviewing and improving email marketing strategies and tactics, implementing and enforcing processes that enhance efficiency and quality within the email marketing team, selling and creating proposals for email marketing retainers, leveraging email automation software to optimize campaign performance, analyzing campaign metrics and suggesting improvements, optimizing lead nurturing workflows and conducting A/B testing to enhance email KPIs, establishing a reporting framework for data-driven recommendations, and ensuring compliance with industry policies and best practices.



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