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Senior Product Marketing Manager

2 months ago

Great Malvern, Worcestershire, United Kingdom DeltaXML Ltd Full time
About the Role

We are seeking a highly skilled and experienced Senior Product Marketing Manager to join our team at DeltaXML Ltd. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive revenue growth and product adoption.

Key Responsibilities
  • Product Marketing Strategy
    • Develop and execute comprehensive product marketing strategies to drive revenue growth and product adoption.
    • Conduct market research and analysis to identify customer pain points, competitive landscape, and emerging trends.
    • Collaborate with cross-functional teams to develop product roadmaps and launch plans.
  • Marketing Campaigns
    • Design and execute multi-channel marketing campaigns to drive product awareness and adoption.
    • Develop and manage marketing budgets to achieve business objectives.
    • Measure and analyze campaign effectiveness to inform future marketing strategies.
  • Customer Engagement
    • Develop and maintain strong relationships with customers and partners to understand their needs and preferences.
    • Collaborate with sales teams to develop sales strategies and tactics.
    • Provide customer feedback and insights to inform product development and marketing strategies.
  • Team Collaboration
    • Collaborate with cross-functional teams, including product development, sales, and customer success.
    • Provide marketing expertise and support to ensure successful product launches and customer adoption.
Requirements
  • Industry Knowledge
    • Understanding of content and data management, including version control, content management systems, and data warehousing solutions.
    • Experience with compare and merge tools, such as diff tools, versioning systems, and merge algorithms.
    • Knowledge of related markets, including DevOps, data analytics, and enterprise content management.
  • Technical Skills
    • Software development knowledge, particularly related to data comparison, merging, and version control systems.
    • Cloud computing and SaaS experience, including deployment in cloud environments or as Software as a Service.
    • Familiarity with data structures, algorithms, APIs, and integration.
  • Product Management Skills
    • Roadmap development based on market needs, customer feedback, and business goals.
    • Market research to identify customer pain points, competitive landscape, and emerging trends.
    • Scrum and Agile methodologies experience to guide development teams.
  • Analytical and Strategic Thinking
    • Data-driven decision-making to inform product decisions, such as feature prioritization and performance tracking.
    • Strategic vision to align product features and functionalities with the broader company strategy and market positioning.
  • Communication and Collaboration
    • Cross-functional leadership to work with diverse personalities and skillsets.
    • Stakeholder management and communication with various stakeholders, from executives to customers.
    • Customer engagement to gather feedback and understand customer needs.
  • Regulatory and Compliance Awareness
    • Industry-specific regulation awareness that might affect data management and merging.
    • Data privacy and security law knowledge to drive best practices for ensuring software security and compliance.
  • Education and Experience
    • Education: A degree in Computer Science, Information Technology, Business, or a related field.
    • Experience: Several years of experience in product management, preferably in the software, data management, or content management sectors.