CRM Business Development Manager
3 weeks ago
Job Summary
We are seeking a highly skilled CRM Business Development Manager to join our team at INEOS Automotive. The successful candidate will be responsible for managing our global CRM programme to deliver our commercial objectives and strategic marketing priorities.
Key Responsibilities:
- Develop and implement a customer communications strategy to create effective, targeted customer emails for all regions.
- Work with the CX Marketing Manager to define and map the INEOS Automotive customer journey, from first brand touchpoints to repeat purchase.
- Lead the daily management of the INEOS Automotive marketing insights tool.
- Lead customer communications and data governance for all global regions and markets.
- Work closely with the Marketing, Sales, and Aftersales team to support customer retention.
- Represent the voice of the customer across the business.
Requirements:
- Proven work experience as a CRM Specialist or similar role.
- Experience working within a customer-focused, high-growth, digital-first, tech platform.
- Exceptional communication skills and experience of working with and influencing stakeholders.
- Tech-savvy with knowledge of customer engagement platforms and customer database management.
- Worked within a regulated environment across multiple geographies.
- Good eye for detail and ability to plan and flex plans as circumstances evolve.
What We Offer:
If you are a motivated and experienced CRM professional looking for a new challenge, please apply for this exciting opportunity. We look forward to hearing from you.
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