Lifecycle Marketing Campaign Strategist

3 days ago


London, Greater London, United Kingdom Miro Group Full time

Miro Group seeks an experienced Lifecycle Marketing Campaign Strategist to join its Growth Marketing team. This role will be responsible for developing and executing lifecycle marketing campaigns that drive business growth across the whole user journey.

About the Role

We are looking for someone who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalized experience for Miro users that drives business growth.

The successful candidate will work closely with multiple functions across the organization to define and drive the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

  • Design and execute lifecycle campaigns to onboard and activate new users, keep them engaged and aware about new features, and support monetization initiatives that help drive and maintain revenue.
  • Research, experiment, validate and test hypotheses, run experiments, constantly measure and report campaign performance, rigorously A/B test, and optimize our communications and triggers across channels.
  • Explore and deeply understand our users' experience, lifecycle stages, and segmentation to find growth drivers and deliver customized and personalized experiences to our customers.
Requirements

The ideal candidate should have 7+ years of experience in marketing or business roles, including 5+ years managing lifecycle and email campaigns on a large scale. Experience driving revenue and retention through omnichannel lifecycle campaigns, and personalized messaging, both marketing and transactional is a must.

A strong understanding of marketing channels like email, in-app messaging, and content strategies is essential. Experience with email, CRM, and automation tools, preferably Braze, Salesforce Marketing Cloud, and Salesforce CDP is a big plus.

The salary for this position is $115,000 - $145,000 per year, depending on location and experience.

Miro Group offers a range of benefits, including health insurance, lunch, snacks and drinks provided in the office, wellbeing benefit, WFH equipment allowance, and annual learning and development allowance.



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