Travel Media Insights Specialist
4 weeks ago
As a Media Planning and Strategy Expert at Expedia Group, you will play a key role in shaping the future of travel by leveraging data-driven insights to drive impactful media strategies.
Key Responsibilities:
- Develop tailored media plans for our partners, utilizing a blend of creativity and strategic acumen to drive business objectives.
- Collaborate closely with team members across regions to provide pre-campaign and strategic support to our global Sales team.
- Engage in cross-functional collaboration with Analytics, Yield, Operations, Strategy, and Product teams to drive innovation and automation in our systems, tools, and processes.
- Act as a representative of the Media Insights & Planning team in cross-functional initiatives across Media Solutions.
- Lead efforts to understand partner business objectives and develop solutions to drive their advertising strategies forward.
Requirements:
- Experience working in a data-driven, analytical environment where insights drive strategic decisions, particularly within the realm of media planning.
- Alternatively, experience in ecommerce, tech, digital marketing, or business consultancy roles. Or, experience in the travel industry, specifically in digital marketing and ecommerce, including roles at Online Travel Agencies (OTAs).
- A strong passion for transforming data into actionable insights and crafting compelling narratives to inspire ideas and decisions, both internally and externally.
- Motivated by problem-solving and adept at uncovering solutions through cross-functional collaboration and data analysis to enhance business effectiveness and efficiency, ultimately driving revenue generation efforts.
- Proven track record of excelling in project management for key business initiatives, including Objective and Key Results (OKRs), process design changes, and the development and implementation of data visualization tools tailored for media planning.
About Expedia Group:
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
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