Digital Media Marketing Specialist
23 hours ago
Job Overview
We are seeking an experienced and creative Digital Media Marketing Specialist to develop and implement comprehensive digital media strategies, manage social media accounts, and engage with our audience in the UK.
About the Role- Develop and implement data-driven digital media strategies aligned with business goals, focusing on social media platforms, content marketing, and influencer engagement.
- Manage and create high-quality content for various digital channels, ensuring consistency, engagement, and brand awareness.
- Analyze performance metrics to inform strategic decisions and optimize our online presence, utilizing tools like Google Analytics.
- Collaborate closely with the marketing team to develop and execute targeted campaigns that drive results, measuring success through key performance indicators (KPIs).
- Proven experience as a Digital Media Marketing Specialist or similar role, with a strong track record of success in managing social media platforms and developing effective content marketing strategies.
- Exceptional understanding of digital media platforms, including their nuances and best practices, staying up-to-date with industry trends and algorithm changes.
- Superb communication skills, with the ability to craft compelling content and interact effectively with diverse audiences, ensuring brand voice and tone consistency.
- Able to analyze complex data and metrics to inform strategic decisions, utilizing tools like A/B testing and user behavior analysis.
Estimated Salary: £32,000 - £35,000 per annum, depending on location and experience
Location: Greenock, Scotland
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