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Growth Marketing Strategist
2 months ago
Kofax is seeking a highly skilled and experienced Growth Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns that drive business growth and revenue.
Key Responsibilities- Develop and Execute Marketing Campaigns: Create and implement marketing strategies that align with our business objectives and target audience needs.
- Collaborate with Cross-Functional Teams: Work closely with our sales, product, and customer success teams to ensure seamless execution of marketing campaigns.
- Measure and Analyze Campaign Performance: Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and ROI.
- Optimize and Improve Campaigns: Conduct A/B testing and other optimization techniques to improve campaign performance and drive business growth.
- Communicate Campaign Results: Present campaign results and insights to stakeholders at various levels of the organization.
- Bachelor's Degree in Business or Marketing: A degree in business or marketing-related field is required.
- 3-5+ Years of Marketing Experience: Proven experience in developing and executing successful marketing strategies and campaigns.
- Marketing Automation and Analytics: Proficient in marketing automation platforms, search traffic sources, and marketing attribution tools.
- Strong Analytical and Communication Skills: Excellent analytical and communication skills, with the ability to interpret data and make data-driven decisions.
- Knowledge of ABM Concepts: Knowledge of account-based marketing (ABM) concepts and frameworks is a plus.
- Proficient in Salesforce CRM: Experience with Salesforce CRM and marketing automation platforms.
- Strong Presentation and Writing Skills: Excellent presentation, writing, and communication skills.
- Excellent Project Management: Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.