Current jobs related to Brand Manager - Ilchester, Somerset - Norseland

We are seeking a highly skilled and experienced Brand Manager to join our team at Norseland. As a Brand Manager, you will be responsible for developing and executing brand plans and strategies to drive business growth and increase brand awareness.

• Brand Planning and Strategy
  • Develop and execute brand plans and strategies to drive business growth and increase brand awareness.
  • Monitor and measure brand performance to ensure alignment with business objectives.
• Campaign Development
  • Develop and execute marketing campaigns to promote our cheese brands.
  • Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
• Content Creation
  • Develop compelling and on-brand messaging and content for marketing campaigns.
  • Collaborate with agencies to develop engaging content for social media and other marketing channels.
• Design and Artwork Management
  • Manage all UK and international artwork for our cheese brands.
  • Brief projects into design agencies and ensure timely delivery of artwork.
• Product Management
  • Lead the management of our product portfolio, including pricing and SKU management.
  • Collaborate with Product Development to develop new products that align with brand image and meet consumer needs.
• Innovation Commerciality
  • Develop business cases for branded innovation.
  • Own the launch strategy and post-launch reviews for branded innovation.
• Digital Strategy
  • Develop and execute a digital strategy to drive business growth and increase brand awareness.
  • Collaborate with the social media agency to execute an engaging social media plan.
• Market Research
  • Conduct market research to gather insights and data on brand awareness, brand performance, and consumer behavior.
  • Help identify new innovative opportunities.
• Reporting and Analysis
  • Create monthly and quarterly performance reports.
  • Analyze marketing campaign performance and ROI, consumer feedback, sales, and market data to identify areas for improvement.
• Cross-Functional Collaboration
  • Work closely with various departments, including sales, NPD, production, and supply chain teams.
  • Ensure seamless execution of marketing plans and product availability.
• Presentation and Communication
  • Support the Sales Team by creating engaging sell-in and brand plan presentations.
  • Communicate effectively with internal and external stakeholders.
• Budget Management
  • Assist in budget planning and tracking.
  • Ensure that marketing initiatives stay within allocated budgets.
• Brand Compliance
  • Ensure that all marketing materials and activities adhere to brand guidelines.
  • Function as a custodian for our cheese brands.
• Consumer Engagement
  • Engage with consumers, respond to enquiries, comments, and reviews to enhance brand loyalty.

• Marketing or Related Degree
• Proven Track Record in Brand and Campaign Management
• Strong Attention to Detail
• Excellent Communication and Presentation Skills
• Ability to Work Independently and as Part of a Team
• Strong Analytical and Problem-Solving Skills
• Proficient in Digital Marketing Tools and Software
• Full UK Driving License