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Category Manager
2 months ago
We are seeking a highly skilled Category Manager to join our team at The Advocate Group. As a Category Manager, you will play a key role in shaping the success of our food category by developing strategies that enhance sales, market share, and profitability.
Key Responsibilities- Category Performance Enhancement: Build strong relationships with key customers to drive category growth and improve category performance.
- Market Insights and Analysis: Utilize consumer insights and market trends to inform range plans, pricing, and promotional strategies during category reviews.
- Category Strategy Development: Provide detailed analysis on category performance, identify growth opportunities, and recommend actionable improvements.
- Collaboration and Communication: Work closely with internal teams, including sales and marketing, to align category plans and overall brand growth.
- Optimization and Execution: Collaborate with the internal team to optimize in-store execution, including shelf space, planograms, and product placement.
- Experience and Skills: Proven experience in category management or insights within an FMCG company or leading agency, with strong analytical and communication skills.
- Market Data and Consumer Insights: Ability to use market data and consumer insights to drive category decisions and growth.
- Actionable Strategies: Proven skills in translating data into actionable strategies that boost sales and market share.
- Personal Qualities: Ambition to grow in a full Category Manager role within a dynamic FMCG company, with excellent communication, negotiation, and relationship-building skills.
