Demand Generation Manager

4 weeks ago

Nottingham, Nottingham, United Kingdom oilandgas Full time
Unlock Your Potential as a Demand Generation Manager

This is an exceptional opportunity to join our dynamic team and drive business growth through innovative marketing strategies. As a Demand Generation Manager, you will play a crucial role in developing and executing a comprehensive marketing plan that aligns with our business objectives.

Key Responsibilities:
  • Develop and Execute a B2B Marketing Strategy: Design and implement a marketing strategy that drives new business results and retains existing customers.
  • Brand Management: Elevate our premium brand and maximize the value of our brand portfolio.
  • Customer Marketing: Power up our customer marketing efforts with a focus on new product penetration into our existing customer base.
  • Account Based Marketing: Plan, implement, and manage an Account Based Marketing program that drives targeted outcomes.
  • Marketing Performance Management: Manage and report marketing performance, working closely with sales to identify areas for optimization and incremental improvements.
  • Digital Marketing Assets: Own and manage our UKI digital marketing assets, including websites, CRM, and collaterals.
  • Cross-Functional Collaboration: Build strong relationships with sales, support, and other internal stakeholders to drive business growth.
  • Resource and Budget Management: Manage resources and budget effectively to build brand and drive strong ROI at an efficient CAC rate.
Requirements:
  • Marketing Expertise: Highly competent in current marketing demand generation tactics, tools, and channels, both online and offline.
  • Marketing Automation: Strong knowledge and executional skills in marketing automation tools (Hubspot, Marketo, Pardot, etc) and experience in Salesforce CRM.
  • Copywriting and Content Creation: Confident copywriter with an eye for detail and ability to move content from concept to delivery.
  • Agency Management and People Management: Strong agency management and people management skills, with a 'can-do' attitude and ability to effectively set priorities and handle multiple projects.
What We Offer:
  • Competitive Salary: A competitive salary that reflects your skills and experience.
  • Company Bonus Scheme: A bonus scheme based on performance that rewards your hard work and dedication.
  • Private Healthcare and Dental: Comprehensive private healthcare and dental benefits that support your well-being.
  • Annual Leave and Bank Holidays: 27 days annual leave plus Bank Holidays, giving you time to relax and recharge.
  • Birthday Off Work: A day off work on your birthday, because you deserve to celebrate.
  • Wellbeing Days: Two wellbeing days leave to focus on your mental and physical health.
  • Giving Back Days: Two Giving Back Days to give back to your community and make a positive impact.
  • Pension Contribution: A 5% employer pension contribution to support your retirement goals.
  • Death in Service: A death in service benefit that provides financial support to your loved ones.
  • Christmas Voucher: A £350 Christmas voucher to show our appreciation for your hard work.
  • Monthly and Quarterly Socials: Regular social events that bring our team together and foster a sense of community.
  • Training and Development Opportunities: Ongoing training and development opportunities to help you grow and succeed in your role.
  • Hybrid Working: A flexible working arrangement that allows you to balance your work and personal life.

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