Digital Marketing Visionary

2 weeks ago

London, Greater London, United Kingdom dotdigital Full time
About Us

At Dotdigital, we're a global community of passionate professionals committed to driving success for our organization and clients. Our core values of innovation, teamwork, and client-focused solutions guide us to approach challenges with a growth mindset.

We empower marketing teams to exceed customer expectations through personalized cross-channel journeys with our all-in-one customer experience and data platform (CXDP). With seamless data unification, enrichment, and segmentation, our platform streamlines decision-making and enables creative marketing that delivers at scale.

About the Role

We're seeking a Global Head of Content Marketing to drive creative content ideation, oversee delivery, and increase our global reach by placing our content across campaigns.

This role requires a highly creative thinker and collaborator who has experience driving content and PR strategies that cut through the noise in the martech space.

Responsibilities:
  • Oversee content and PR marketing strategy to increase brand awareness and position Dotdigital as a thought leader and premier solution provider.
  • Lead content ideation with unique perspectives.
  • Inspire a team of creative content marketers while guiding a cohesive brand message and exceptional content quality that entices engagement across stakeholder groups.
  • Cross-functionally collaborate to align content initiatives with business objectives.
  • Manage the relationship with our PR agency to grow brand visibility and reputation across global markets.
  • Analyze content performance and optimize the content strategy accordingly.
  • Support the planning of our content calendar spanning long-form online and offline content, research-driven pieces, social media content, and blog posts.
  • Deliver clear briefs and manage feedback loops while engaging stakeholders effectively.
  • Maintain tone-of-voice and editorial guidelines accessible to all team members.
  • Communicate content plans effectively across the department and company.
About You
  • A creative thinker with 6+ years in SaaS organizations, preferably with MarTech experience.
  • Proven experience in content marketing, particularly in innovative SaaS environments.
  • Confident project management skills with an ability to keep momentum on large-scale projects ensuring content delivery meets campaign activation deadlines.
  • Experience developing clear messaging frameworks well-maintained and used.
  • Strong sense of prioritization, managing workload through impact/effort assessment.
  • Excellent communication skills exciting key stakeholders across other areas of the organization.
  • Strong leadership and team management skills.
  • Experience with video as a content medium is preferred.
  • Analytical mindset focused on continuous improvement.
Salary and Benefits

We offer a competitive salary of approximately £60,000 - £80,000 per annum, depending on location and experience, plus additional benefits including parental leave, medical benefits, paid sick leave, Dotdigital day, share reward, wellbeing reward, wellbeing days, and loyalty reward.

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