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Digital Product Innovation Director
2 months ago
About the Role
The Director of Commercial Product will be responsible for representing all innovation and ensuring the entire CNN International Commercial and WBD digital product suite is represented internally and externally, through a single go-to-market lens.
Key Responsibilities
- Creation of a roadmap and product strategy to meet the latest market trading needs.
- Gathering sales needs based on successful and non-successful pitches, and market and competitor analysis, to ensure a competitive advantage.
- Continuous documentation of central CNN and WBD roadmaps to ensure international adoption and alignment.
- Being the central point of product contact for Operations and creative teams innovation.
- Tracking of product success to ensure learnings can be fed into a product lifecycle.
- Commercialization of a product end-to-end, including speccing of goals and KPIs of the product.
- Owning all GTM product activity and product launch with internal sales teams, and external partners.
- Coordinating with commercial/revenue management teams on GTM pricing strategy and related internal costs.
- Creating the go-to-market sales narrative, packaging, and sales materials alongside commercial and product partners.
- With the broader digital department, helping develop an operational workflow for all digital ad sales products.
Requirements
- Ability to project manage large cross-territory projects from inception to delivery.
- Experience of using Business Intelligence platforms to create success metrics (Looker, Domo, Google Big Query, etc).
- SQL skills, with HTML and JavaScript knowledge.
- Social media trading and product knowledge.
- Market knowledge of advertiser-related digital product and solutions.
- Familiarity with tracking projects in workflow tools such as Clarizen, etc.
- A good knowledge of technical aspects of digital environments, including Connected TV and app.
About Us
Warner Bros. Discovery is an equal opportunity employer committed to building a diverse and inclusive workforce. We welcome applications from qualified candidates who share our values and are passionate about delivering exceptional results.
