Digital Marketing Strategist: Elevate Sephora's Brand Presence
7 days ago
Sephora, a leading beauty retailer within the LVMH family, is seeking an experienced Digital Marketing Strategist to lead our digital advertising campaigns and drive growth across paid search, social, display, and app channels.
Key Responsibilities- Strategic Campaign Management: Develop and manage comprehensive performance marketing strategies across paid search, paid social, display, and app advertising channels.
- Optimization and ROI Focus: Continuously optimize campaigns to improve ROI, engagement, and conversion rates.
- Budget Allocation: Allocate budgets and manage bid strategies to ensure the highest efficiency and effectiveness across all channels.
- Cross-functional Collaboration: Work closely with the wider marketing team to align performance strategies with overarching objectives and with the trading team to meet demand expectations.
- Data-Driven Decision Making: Present and interpret campaign data and key insights to senior stakeholders, with recommendations for continuous improvement.
- Mentorship: Guide and support junior team members to foster professional growth within the performance marketing team.
- Audience Utilization: Leverage first-party audiences for optimized targeting and personalization.
We're looking for a seasoned Digital Marketing Strategist with a proven track record of driving successful campaigns. Your expertise in performance marketing and deep understanding of digital advertising platforms will be essential to elevating Sephora's position in the digital landscape.
Our ideal candidate possesses:
- Extensive experience in managing performance marketing campaigns across paid search, paid social, display, and app advertising.
- A proven track record of successful campaign management and optimization.
- Proficiency in digital advertising platforms and tools – experience with SA360 preferred but not essential.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
Sephora offers a dynamic work environment where you'll have the opportunity to unleash your creativity, learn and evolve, and be yourself. As a leading beauty retailer, we celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
The estimated annual salary for this role is $120,000 - $150,000 based on location and industry standards.
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