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Head of Marketing and Brand Director

2 months ago

London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time £65,000
About the Role

We are seeking an exceptional marketing professional to lead our premium beverage brand as Head of Marketing and Brand. This is a 12-13 month fixed-term contract, offering a competitive salary of c.£65K plus benefits package, with a 4 or 5 day week considered.

Key Responsibilities
  • Develop and execute a multi-channel marketing plan, aligned to a 5-year strategic vision, to drive brand engagement, consumption, consumer acquisition and awareness
  • Lead the marketing team to create excellent, disruptive content aligned to brand positioning (written, video, visual) to drive consumer acquisition and embed the brand positioning across all touchpoints
  • Analyse KPIs and use research & insight, including competitor analysis, campaign results and consumer trends, to shape strategy, tactics and messaging
  • Manage external communications and PR agencies to deliver the plan
  • Manage the marketing budget
  • Lead and inspire the internal marketing team to activate the plan effectively
  • Manage and support Training and Brand Ambassadors to deliver industry-leading training (in person, materials, online)
Requirements
  • Proven brand marketing skills, ideally with experience in both consumer and trade marketing, and quite likely within a premium food and drink category
  • Expertise in developing and executing multi-channel, full-mix marketing plans, social media strategy, and brand content creation
  • Strong commercial acumen, leadership skills, and a passion for pushing boundaries to deliver exceptional results
  • Leadership experience including managing and coaching direct reports, and working cross-functionally to drive projects
  • UK market experience is key, but some global/international market experience would be a bonus
About Our Company

Our company is a world-renowned tea brand, enjoyed by top chefs and luxury hotels, with a presence in leading hotels and restaurants and available online to the discerning consumer. We are a fast-growing, entrepreneurial business with significant growth ambitions, and we are looking for a talented marketing professional to join our team.