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Product Marketing and Growth Director

1 month ago

London, Greater London, United Kingdom VML South Africa Full time

VML Commerce is a global network of specialists that delivers engaging and culturally relevant creative commerce experiences across Retail, Experience, Design, and Innovation. As the Product Marketing and Growth Director of EMEA, you will be responsible for unlocking the potential of the commerce practice and launching Commerce Studio. This role requires a strategic mindset, a deep understanding of our industry, and the ability to drive results through effective product marketing.

Key Responsibilities
  • Collaborate with cross-functional teams to ensure alignment and successful implementation of the Commerce Studio.
  • Lead the end-to-end launch process, including planning, coordination, and execution of all launch activities.
  • Develop and execute integrated marketing campaigns to drive awareness, adoption, and engagement.
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
  • 7+ years of experience in go-to-market strategy, product marketing, or a related role within a marketing, commerce, or creative agency.
  • Strong understanding of digital commerce and marketing trends.
  • Proficiency in market research, competitive analysis, and data-driven decision making.