Digital Marketing Lead

1 month ago


Yeovil, Somerset, United Kingdom Screwfix Direct Ltd Full time
Job Description

We are seeking a skilled Digital Marketing Lead to join our team at Screwfix Direct Ltd. The ideal candidate will have experience in designing and executing direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using automated marketing systems.

The salary for this position is approximately £60,000 - £80,000 per annum, depending on experience. This is a full-time role based in the UK.

About the Role
  • Design campaign strategies and execute direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using automated marketing systems
  • Develop and implement marketing campaigns using real-time data and traditional methods such as RFM segmentation, lifecycle journeys and triggered campaigns
  • Deliver marketing plans using various channels, with a focus on leveraging our highly rated App and other channels such as Direct Mail, SMS and targeted emails
  • Manage marketing budget and meet R.I. targets
  • Use customer segmentation, data and reports to drive personalised marketing messages based on behaviour, product, channel and message
  • Interpret campaign reports and analysis to make intelligence-led campaign decisions
  • Creation of bespoke campaign assets and promotions
  • Responsible for part of the CRM & Planning team budget and provide regular updates to the Senior CRM Marketing Manager
  • Support with third-party relationship management, including SLAs and service issues
  • Provide information and recommendations to the Air Traffic Control process with marketing plans, volumes and results
  • Support in the overall management of Direct Marketing plans and timing schedules
  • Provide cover across the wider team as and when required
  • Build relationships with internal networks to foster a collaborative way of working and alignment in the delivery of key activity
  • Keep abreast of industry good practice and innovations to discuss and provoke future thinking and internal change
  • Team and people management experience
  • A good understanding of the principles of direct marketing, especially in using digital channels
  • Ability to interpret complex information and present it in a simple user-friendly format
  • Good Excel skills with the ability to interpret and translate data
  • Ability to work independently and meet strict deadlines
  • Ideally some previous experience working in a similar role within a multi-channel business
  • Experience and/or knowledge of campaign management and reporting software


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