Digital Marketing Lead
1 month ago
We are seeking a skilled Digital Marketing Lead to join our team at Screwfix Direct Ltd. The ideal candidate will have experience in designing and executing direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using automated marketing systems.
The salary for this position is approximately £60,000 - £80,000 per annum, depending on experience. This is a full-time role based in the UK.
About the Role- Design campaign strategies and execute direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using automated marketing systems
- Develop and implement marketing campaigns using real-time data and traditional methods such as RFM segmentation, lifecycle journeys and triggered campaigns
- Deliver marketing plans using various channels, with a focus on leveraging our highly rated App and other channels such as Direct Mail, SMS and targeted emails
- Manage marketing budget and meet R.I. targets
- Use customer segmentation, data and reports to drive personalised marketing messages based on behaviour, product, channel and message
- Interpret campaign reports and analysis to make intelligence-led campaign decisions
- Creation of bespoke campaign assets and promotions
- Responsible for part of the CRM & Planning team budget and provide regular updates to the Senior CRM Marketing Manager
- Support with third-party relationship management, including SLAs and service issues
- Provide information and recommendations to the Air Traffic Control process with marketing plans, volumes and results
- Support in the overall management of Direct Marketing plans and timing schedules
- Provide cover across the wider team as and when required
- Build relationships with internal networks to foster a collaborative way of working and alignment in the delivery of key activity
- Keep abreast of industry good practice and innovations to discuss and provoke future thinking and internal change
- Team and people management experience
- A good understanding of the principles of direct marketing, especially in using digital channels
- Ability to interpret complex information and present it in a simple user-friendly format
- Good Excel skills with the ability to interpret and translate data
- Ability to work independently and meet strict deadlines
- Ideally some previous experience working in a similar role within a multi-channel business
- Experience and/or knowledge of campaign management and reporting software
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