SEO Strategist
3 weeks ago
About the Role
As a key member of the Digital Marketing team at PrettyLittleThing, you will be responsible for driving our French Optimisation strategy forward. This exciting opportunity is ideal for a seasoned Search Engine Optimisation (SEO) specialist with a passion for the French language and a desire to work in a fast-paced, innovative environment.
Your Key Responsibilities
- Grow Organic visibility, traffic & revenue in line with forecasts & business objectives by implementing top-line SEO strategy.
- Conduct both on-site and off-site analysis on PLT to identify issues and areas of improvement.
- Analyse competitors & the market to identify opportunities for outreach/link-building.
- Perform regular, in-depth keyword research in-line with business objectives and seasonality to identify new areas for growth.
- Carry out methodical analysis of key competitors the market to identify on-site and off-site opportunities for growth.
- Keeping up to date with new SEO developments, informing the rest of the team and key stakeholders to drive early adoption.
- Gather data, generate reports to carry out performance analysis.
What You'll Need
- French as a first language – fluent in English also.
- A solid understanding of Digital Marketing and all aspects of SEO (On-Site, On-Page, and Off-Site).
- Knowledge of SEO Tools like Screaming Frog/DeepCrawl/Botify/Sitebulb (or similar), can setup crawls and pull out key reports and insights.
- Can work with tools like AHREFS/SEMrush/Sistrix/Search Metrics/STAT etc. to get a clear picture of performance in relation to key competitors and the wider market.
- Experience of working with Google Analytics and Google Search Console.
- Experience of working with all common Microsoft packages & strong Microsoft Excel skills.
- Strong copywriting skills.
About Us
PrettyLittleThing is a dynamic and inclusive company that values diversity, equality, and acceptance. We strive to create a positive and supportive work environment that allows our employees to thrive and grow in their roles. If you're passionate about Digital Marketing and have a talent for SEO, we would love to hear from you.
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