SEO Strategist

3 weeks ago


Manchester, United Kingdom PrettyLittleThing Full time

About the Role

As a key member of the Digital Marketing team at PrettyLittleThing, you will be responsible for driving our French Optimisation strategy forward. This exciting opportunity is ideal for a seasoned Search Engine Optimisation (SEO) specialist with a passion for the French language and a desire to work in a fast-paced, innovative environment.

Your Key Responsibilities

  • Grow Organic visibility, traffic & revenue in line with forecasts & business objectives by implementing top-line SEO strategy.
  • Conduct both on-site and off-site analysis on PLT to identify issues and areas of improvement.
  • Analyse competitors & the market to identify opportunities for outreach/link-building.
  • Perform regular, in-depth keyword research in-line with business objectives and seasonality to identify new areas for growth.
  • Carry out methodical analysis of key competitors the market to identify on-site and off-site opportunities for growth.
  • Keeping up to date with new SEO developments, informing the rest of the team and key stakeholders to drive early adoption.
  • Gather data, generate reports to carry out performance analysis.

What You'll Need

  • French as a first language – fluent in English also.
  • A solid understanding of Digital Marketing and all aspects of SEO (On-Site, On-Page, and Off-Site).
  • Knowledge of SEO Tools like Screaming Frog/DeepCrawl/Botify/Sitebulb (or similar), can setup crawls and pull out key reports and insights.
  • Can work with tools like AHREFS/SEMrush/Sistrix/Search Metrics/STAT etc. to get a clear picture of performance in relation to key competitors and the wider market.
  • Experience of working with Google Analytics and Google Search Console.
  • Experience of working with all common Microsoft packages & strong Microsoft Excel skills.
  • Strong copywriting skills.

About Us

PrettyLittleThing is a dynamic and inclusive company that values diversity, equality, and acceptance. We strive to create a positive and supportive work environment that allows our employees to thrive and grow in their roles. If you're passionate about Digital Marketing and have a talent for SEO, we would love to hear from you.



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