Direct Response TV Campaign Lead

4 weeks ago


London, Greater London, United Kingdom Harris Hill Charity Recruitment Specialists Full time
Job Summary:

Harris Hill Charity Recruitment Specialists are recruiting an experienced Senior Acquisition and Welcome Officer to spearhead our charity acquisition efforts. The successful candidate will have a strong background in fundraising and marketing, with experience managing DRTV and print channels.

This exciting role offers the opportunity to work on a variety of campaigns, from DRTV to social media and email marketing. You will be responsible for managing all aspects of the DRTV programme, including creative development, media planning, and performance tracking.

Key Responsibilities:

  • Manage DRTV programme, including creative development, media planning, and performance tracking
  • Collaborate with agencies, telemarketing partners, and in-house teams
  • Develop integrated digital support for campaigns
  • Plan and execute acquisition campaigns
  • Use data and audience insights to inform decisions
  • Monitor and report on campaign performance

Requirements:

  • Experience working in fundraising or marketing role
  • Good understanding of individual giving fundraising KPIs
  • Experience managing DRTV and print channels
  • Good analytical skills
  • Knowledge of compliance guidelines

What's Next?

  • Apply with your CV and supporting statement


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