Digital Marketing Specialist
4 weeks ago
Job Summary
We are seeking a highly skilled Paid Search Account Manager to join our team at mtc. The ideal candidate will be responsible for managing strategic PPC activities, delivering excellent customer experience, and maximizing our clients' global reach and ROI.
Key Responsibilities
- Be the main day-to-day contact for clients and lead client meetings and all communications on all things PPC.
- Creation and execution of PPC campaigns that meet and exceed client objectives, including keyword research, ad creation, campaign setup, and managing related translation activities for international accounts.
- Planning and implementing testing into Search and Display campaigns, including ad copy testing, landing page testing, keyword expansion, and similar.
- Deliver detailed results via both telephone and digital media, including a summary of performance, top markets, campaign optimization, market forces, and competitive positioning. Provide feedback on campaign learnings and insights into the ongoing strategy process.
Requirements
- 2+ years' experience in managing successful PPC campaigns across a range of sectors - client or agency-side.
- Knowledge and experience of using campaign management tools such as Google Analytics, as well as market Search and Display tools, including Google Insights, knowledge of Baidu and Yandex, and other platforms such as Criteo.
- Sound Microsoft Excel, Word, and PowerPoint experience.
- Proven track record in managing complex accounts, naturally organized, and process-driven.
About mtc.
mtc. is a leading company in the industry, and we are committed to delivering exceptional results for our clients. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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