SEO Content Writer

2 days ago

Penarth, Vale of Glamorgan, United Kingdom Wealthify Full time
About the Role

Wealthify is seeking a skilled SEO Copywriter to join our dynamic team. As an SEO Copywriter, you will play a critical role in driving organic traffic and increasing online visibility through high-quality, optimized content.

Key Responsibilities
  • Develop engaging and insightful copy for our target audience, working closely with the brand and content team to maintain and champion our distinct tone of voice.
  • Conduct in-depth keyword research, keyword gap analysis, and SERP analysis to identify key opportunities.
  • Strategically integrate relevant keywords to improve search engine rankings while ensuring content remains natural and engaging.
  • Use tools such as GA4, SEMrush, Search Console, and other SEO platforms to track performance and make data-driven improvements.
  • Optimize copy for website pages, blogs, long-form guides, landing pages, and marketing materials with a focus on SEO best practices.
  • Ensure that all content aligns with SEO strategies and company goals.
  • Conduct competitor analysis and stay up to date on industry trends to refine and improve our SEO content strategy.
  • Stay abreast of algorithm updates to ensure content effectiveness and relevance.
  • Perform content audits and keyword cannibalisation audits to identify and optimize any underperforming content.
  • Collaborate with stakeholders across the company to understand their needs and ensure all copy is aligned with our brand tone and voice.
  • Work with our internal data team to ensure that we are producing content that our customers find helpful and engaging.
  • Regularly audit and update existing content to maintain SEO standards and improve performance.
  • Edit and upload articles to our CMS system.
  • Liaise with our compliance team to ensure that all copy follows strict industry rules and FCA regulations.
Requirements
  • 2+ years' experience as an SEO Copywriter, preferably within the fintech, financial services, or investment sectors.
  • An in-depth understanding of SEO principles, including keyword research, brief creation, on-page SEO, and SEO content writing.
  • Excellent writing, editing, and proofreading skills with a strong attention to detail.
  • Ability to write clear, concise, and engaging copy tailored for different audiences.
  • Familiarity with SEO tools like Google Analytics, Search Console, and SEMrush.
  • Ability to work independently and manage multiple projects under tight deadlines.
  • An understanding of investing or financial products is desirable.
  • Knowledge of current digital marketing trends and best practices is a plus.
What We Offer
  • Salary between £26,000 - £30,000 per annum.
  • 24 days' holiday a year, plus bank holidays (you'll earn an extra day holiday for each full year you're with us, up to 28 days).
  • Hybrid/remote working options.
  • Flexible working hours, in line with business needs.
  • Buy and sell up to 5 days of holiday per year.
Perks
  • Annual bonus between 0-20% of your annual salary, which is linked to company performance.
  • Private medical insurance.
  • Death in service cover (x3 your annual salary).
  • Income protection insurance.
  • Company pension plan.
  • Healthify: a team to support the health and wellbeing of all staff at Wealthify.
  • Ministry of Fun: providing plenty of social activities and events throughout the year.
  • Offices in the picturesque Penarth Marina.
  • Free office gym.
  • Free parking nearby.
  • A collaboration space and games room.
About Wealthify

Wealthify is an ambitious, multi-award-winning, online saving and investing service. We want to inspire anyone to build their future wealth, by making it easy for people to do more with their money.

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