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Data-Driven Performance Marketing Specialist

1 month ago

London, Greater London, United Kingdom Blacklane Full time

We are seeking a highly skilled Data-Driven Performance Marketing Specialist to join our growing marketing team in London. This role will be responsible for launching and optimizing paid media campaigns across various channels, ensuring alignment with business growth targets and performance KPIs.

About the Role

As a Data-Driven Performance Marketing Specialist, you will take ownership of day-to-day optimisations, campaigns, and innovation to achieve ROAS and acquisition goals. Your time will be spent working on global and local campaign management, new channel ownership, lead generation, performance media planning and reporting, collaboration, and relationship management.

Your Responsibilities
  1. Global and Local Campaign Management: Optimize campaigns across YouTube, Google App Campaigns, and Meta to drive brand awareness and app user growth.
  2. New Channel Ownership: Take ownership of new channels being tested (e.g., Programmatic, Demand Gen).
  3. Lead Generation: Plan, optimize, and report on Lead Generation campaigns to support partner acquisition efforts.
  4. Performance Media Planning and Reporting: Develop, execute, and oversee innovative paid media strategies to achieve ambitious goal targets.
  5. Collaboration: Work with the Senior Marketing Analyst on spend tracking, new customer acquisition costs, and ROI.
  6. Relationship Management: Maintain relationships with dedicated platform managers to test new product betas, align on best practices, and benchmark against competitors.
About You

You should have 2-3 years of experience managing international brand awareness, lower funnel, and retargeting campaigns. You should be able to work with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Adjust and Appsflyer. You should be proactive in seeking new acquisition opportunities and improving performance.

Salary and Benefits

This is a competitive role with a salary range of £60,000 - £80,000 per year, depending on experience. Blacklane offers a comprehensive benefits package, including flexible working hours, home office days, continuous learning opportunities, employee stock options, fair remuneration, and a sustainable work environment.

Why Choose Blacklane?

Blacklane is a scale-up with over €100 million in annual revenue, backed by Daimler and other investors. We believe in ethical business practices and have a strong company culture that values diversity, equality, and inclusion. Our employees receive 8 hours of paid leave per year to participate in volunteering initiatives or lead employee-driven community outreach projects.