UK Retail Sales Director
3 weeks ago
Pure Electric is a leading UK brand dedicated to revolutionising urban transport with eco-friendly electric scooters and e-bikes. Our mission is to make sustainable, cutting-edge personal mobility accessible to all.
We're seeking an experienced Head of Retail Sales to lead our sales efforts with major electronic chains across the UK. This critical role will drive revenue growth through effective sales forecasting, product launches, and channel relationship management.
Key Responsibilities
- Achieve sell-in targets while ensuring accurate forecasting and reporting of sales data
- Develop a clear pipeline for delivery, breaking down targets into categories such as new business, repeat business, sell-in, and sell-out requirements
- Collaborate with internal teams to ensure product availability aligns with demand forecasts
Product Launch Execution
- Ensure timely product distribution to maximise launch exposure
- Create a comprehensive playbook that includes marketing and sales collateral to support successful product launches
- Work closely with the marketing team to coordinate go-to-market strategies
Marketing, Promotional, Pricing Strategy & Margin Optimisation
- Plan and execute sell-in/sell-out promotions and marketing campaigns to enhance product visibility and sales
- Implement a "Test & Learn" approach to evaluate the effectiveness of promotional strategies, pricing tactics, and customer engagement
- Monitor and analyse promotional results to ensure margin optimisation
Sell-Through Test & Learn
- Maximise product sell-through across various channels through strategic initiatives
- Focus on execution effectiveness in-store and online, including promotions, pricing, POS, and product placement
- Develop training programs and staff engagement incentives to improve in-store sales performance
Channel Relationship Management
- Cultivate and maintain strong relationships with key stakeholders in retail accounts to ensure long-term partnerships
- Act as the primary point of contact for major retail chains, resolving any issues swiftly and effectively
About You
- Extensive account management or sales experience dealing with major UK retailers
- Proven ability to meet or exceed sales targets and manage key accounts
- Strong analytical skills for effective forecasting, reporting, and data-driven decision-making
- Proficient in CRM systems, Excel, and relevant sales forecasting tools
- Results-oriented with a strategic mindset and a focus on driving sales growth
- Exceptional organisational skills with a keen attention to detail
- Ability to work collaboratively across teams and adapt to a fast-paced environment
- Strong negotiation, communication, and relationship management skills
We're Offering
- Travel allowance
- Competitive salary
- Performance-based bonuses and commission structure
- We operate a hybrid working model with the flexibility to work remotely with regular travel required across the UK for retailer visits
- Professional development opportunities with clear pathways for career advancement
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