Digital Marketing Expert

4 weeks ago

London, Greater London, United Kingdom The Beauty Crop Full time

About The Beauty Crop

We are seeking a skilled Digital Marketing Expert to lead our marketing efforts. The ideal candidate will be responsible for setting up, optimizing, and reporting on paid media campaigns across various platforms. You will work closely with our marketing team to drive growth, enhance brand awareness, and achieve our business goals.

Key Responsibilities:

  • Implement and optimize paid media campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
  • Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
  • Monitor and analyze campaign performance metrics to ensure KPIs are met or exceeded.
  • Optimize campaigns for maximum ROI, including bid management, ad copy testing, and landing page optimization.
  • Prepare regular reports on campaign performance, insights, and recommendations for future strategies to align with the overall marketing strategy.
  • Collaborate with our creative team to develop compelling ad creatives that drive engagement and conversions.
  • Stay up-to-date with the latest trends and best practices in digital marketing.
  • Utilize budgets to maximize the impact of paid media efforts.
  • Provide strategic recommendations for continuous improvement and innovation in marketing strategies.

About You:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field is a plus.
  • Proven experience (3+ years) as a Digital Marketing Expert or similar role, with agency background preferred.
  • In-depth knowledge of Google Ads, Facebook Ads Manager, and other paid media platforms.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Proficiency in using analytics tools such as Google Analytics, SEMrush, Ahrefs, and social media analytics tools.
  • Understanding of audience segmentation and personalized marketing approaches.
  • Experience with A/B testing, multivariate testing, and conversion rate optimization.
  • Excellent communication and teamwork skills, with a proven ability to collaborate across departments and teams.
  • Proficiency with Excel and data visualization tools such as Tableau or Power BI.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Detail-oriented with a focus on delivering high-quality results.
  • Google Ads and Facebook Blueprint certifications are a plus.

The Beauty Crop is deeply committed to building a diverse and inclusive workplace and welcomes applications from all sections of the community.

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