Paid Search Optimization Lead

5 days ago


Manchester, United Kingdom THG Full time
About Our Company

We're a global technology group that's passionate about taking brands direct to consumers. Our portfolio includes leading brands and sites like Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our digital commerce ecosystem, THG Ingenuity.

As a Paid Search Manager, you'll join our team of experts who drive business growth through data-driven marketing strategies.

Job Overview

This role involves overseeing all aspects of account management and optimisation, including campaign structure, keyword research, bidding, ad copywriting, and testing. You'll utilise data-driven insights to enhance campaign performance on a daily, weekly, and monthly basis.

Responsibilities

You'll be responsible for:

  • Developing and implementing data-driven marketing strategies
  • Leading cross-functional teams to achieve business objectives
  • Collaborating with stakeholders to identify business needs and opportunities
  • Utilising Excel and data analysis skills to inform decision-making
What We Offer

We offer a range of benefits to support your career development and wellbeing, including:

  • Bespoke development programmes
  • Upskilling programme delivered in partnership with an industry-leading training provider
  • 25 days annual leave plus bank holidays
  • Enhanced maternity and paternity pay
  • State-of-the-art on-site gym
  • Subsidised bus pass from Manchester City Centre to our ICON office

The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.



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