Gaming Content Strategist

4 days ago

London, Greater London, United Kingdom AND THE NEW Full time
Company Overview

AND THE NEW is a social-first creative digital marketing agency driven by our purpose to create better overall experiences for sports fans, entertainment lovers, and gamers.

Salary

Competitive salary ranging from £45,000 to £60,000 per annum, dependant on experience.

Job Description

We are seeking an experienced Social Media & Content Manager with a key focus on social media management, influencer marketing, content strategy, and community management to join our growing gaming department.

Key Responsibilities include working across our gaming client portfolio establishing content strategies, channel strategies, and go-to market plans. Manage client social media channels including content creation, planning, scheduling, brainstorming new creative ideas, and reporting on performance.

Create social amplification plans and manage key campaigns. Copywriting and curation of social media posts for client channels. Develop and execute tone of voice strategies with clear understanding of the nuances and required differences across channels.

Monitor social conversations and leverage insights derived from a mixture of client data and third-party data sources to build strategy and future content direction for our clients.

Required Skills and Qualifications

Established social media and content experience, including proven experience in planning and executing content campaigns, managing and growing social media channels, and working with content creators and streamers.

Direct experience working within the gaming industry either in-house or as part of an agency/consultancy. You understand the requirements for social channel growth, including YouTube, Instagram, and TikTok, and can manage the process from video concept through to distribution.

You have direct experience in growing and managing closed community channels such as Discord and Telegram. You stay on top of trends across the social and content landscape and utilise tools to allow you to spot and implement new ideas at speed.

Benefits

Hybrid working model between our office in Central London and WFH. 25 days' paid holiday per year plus bank holidays (pro-rata). Day off on your birthday. Pension scheme. Lifestyle and Discounts Benefits scheme.

2x tickets to a sports or entertainment event of your choosing per year within an allocated cost boundary (post-probation). £500 per year training budget to drive your personal development and continual learning in an area of your choice (post-probation).

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