Digital Marketing Lead

3 days ago


Dundee, Dundee City, United Kingdom ASVA: Association of Scottish Visitor Attractions Full time

ASVA: Association of Scottish Visitor Attractions seeks an experienced Digital Marketing Lead to develop and implement integrated marketing campaigns for V&A Dundee. This dynamic role promotes the museum as a must-see international visitor attraction, through a performance-led approach.

About the Role

The successful candidate will have hands-on experience in running successful paid campaigns and managing high-profile brands or large public-facing organisations. They will be responsible for creating and implementing effective multi-channel marketing campaigns to develop audiences and drive visits to V&A Dundee exhibitions, events, shop, and Tatha Bar & Kitchen.

We estimate the salary for this role to be around £50,000 - £60,000 per annum, depending on experience.

Key Responsibilities
  1. Create and implement effective multi-channel marketing campaigns to develop audiences and drive visits to V&A Dundee exhibitions, events, shop, and Tatha Bar & Kitchen.
  2. Use audience insight and all available data to inform integrated, insight-driven marketing through a performance-led approach.
  3. Maximise income generation by working with the Membership and Retail teams as well as catering partners on collaborative marketing and promotion.
  4. Deliver a broad range of marketing activity across print, online, partner promotions, e-marketing, social media, and advertising.


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