Content Strategy Lead
4 days ago
About the Role:
As a Content Strategy Lead at Group M Worldwide Inc., you will play a vital role in delivering content and experiential client initiatives. Your primary responsibility will be to drive breakthrough work on the Google account, collaborating closely with internal teams to ensure key contacts are kept abreast of day-to-day projects.
The ideal candidate should have significant experience within media content, including campaign management ranging from media-centric branded content programs to experiential based consumer engagement initiatives. Strong knowledge of emerging media platforms and strategic thinking skills are essential for success in this role.
We are looking for an ambitious, optimistic, and commercially-minded individual who can leverage our GroupM position to help the agency achieve commercial goals. The successful candidate will have a wealth of experience delivering partnerships across multiple media channels and be comfortable as a point of escalation when partnerships/agreements go wrong.
Responsibilities:
- Liaise directly with clients, leading communication and collaboration between internal and external partners
- Manage scope, budget, timelines, assets, approvals, learnings, and PCA's
- Oversee finance process, leading on booking, MSCs, and invoice approvals
- Meet regularly with publisher brand studios, content creators, TV networks, and influencer marketplaces, fostering relationships
- Stay connected to relevant marketplace trends, supporting the team in composing client requested and proactive points-of-views
- Collaborate closely with internal teams, including Planning, Activation, Strategy, and Analytics
About You:
- Significant experience within media content
- Background in media, marketing, advertising, agencies, production, creative, or the arts
- Extensive understanding of media landscape
- Able to pivot and adjust to a fast-paced environment
- Wealth of experience in end-to-end management of partnerships
- Natural collaborator and presenter
- Able to think creatively and articulate ideas in a considered manner
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