Language Content Manager

3 weeks ago


London, Greater London, United Kingdom H&M Group Full time

About the Role

In this key position, you will play a pivotal role in shaping the brand's communications strategy for the Swedish market. As a strategic thinker, you will be responsible for translating, trans-creating, and creating engaging on-brand content that resonates with our customers. Your expertise will ensure that our messaging is customer-centric, effective, and tailored to all channels, maintaining the COS tone of voice.

Your Responsibilities

  1. Elevate the online and in-store experience through compelling copy that inspires and connects with our Swedish audience.
  2. Build brand recognition through the COS tone of voice, creating a lasting impression in the market.
  3. Contribute to the content localization strategy, ensuring our messaging is relevant and effective.
  4. Maintain the quality and accuracy of copy across all touchpoints, guaranteeing a seamless customer experience.
  5. Enhance the customer journey by ensuring clear language across our product pages, reducing return rates and increasing conversion.
  6. Work collaboratively with our translations tool to build up translation memory, optimizing workflows and processes.
  7. Set up improvement initiatives for translation workflows, driving efficiency and excellence.
  8. Translate, trans-create, and edit engaging on-brand copy, including product descriptions, email newsletters, store windows, editorial, and promotions.
  9. Lead communications for the Swedish market, creating overarching messaging and copy in collaboration with the copy team.
  10. Create and maintain market-specific style guides, ensuring consistency across communications.
  11. Liaise with other teams to ensure smooth production of translation materials.
  12. Own the in-house translations process, driving quality and accuracy.
  13. Lead improvement initiatives for internal and external tools and processes.
  14. QA and maintain the quality of copy on product and department landing pages, ensuring regular quality checks.

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