Marketing Strategy Director

4 days ago

London, Greater London, United Kingdom Nothing Tech Full time
Job Description:

We are seeking an experienced Marketing Professional to lead our influencer marketing efforts. As a key member of our team, you will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand.

Key Responsibilities:

  • Develop and implement scalable, ROI-focused influencer marketing strategies to drive measurable business results across multiple regions.
  • Strategically identify and engage with high-impact influencers, artists, and brands that align with our target audience.
  • Design and execute influencer-led campaigns that generate engagement, increase brand affinity, and support conversions.
  • Set up and manage a strategic seeding program to get products into the hands of high-impact influencers, cultural leaders, and trendsetters, ensuring maximum visibility and organic engagement.
  • Track and analyze program performance through key metrics like ROI, EMV, and customer acquisition cost, continuously optimizing to maximize ROI and impact.
  • Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance.
  • Serve as a central strategic resource for regional teams, providing guidance, best practices, and resources to ensure consistent and effective execution of influencer and culture marketing initiatives worldwide.

Requirements:

  • Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI, ideally within the tech or consumer electronics industry.
  • Strong expertise in data analysis and marketing analytics, with an ability to translate insights into actionable strategies.
  • Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behavior.
  • Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors.
  • Proven ability to manage and develop a high-performing team, with a focus on driving business outcomes.
  • Results-driven, with a clear focus on achieving KPIs and revenue growth.
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

Estimated Salary: $120,000 - $180,000 per year, depending on experience and qualifications.

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