SEO Director

4 days ago

London, Greater London, United Kingdom Publicis Media Full time
About the Role

We are seeking a highly skilled and experienced SEO Account Director to join our team at Publicis Media. As a leader in the industry, we are looking for a confident and commercially strong individual who can drive forward strategies for major multinational businesses.

Job Description

As an SEO Account Director, you will be responsible for managing a team of specialists delivering SEO and search insights services. You will drive the SEO approach of Publicis Media forward, pioneering an industry-best product, developing the team's abilities, and implementing gold-standard work.

Key Responsibilities
  • Define performance strategies and owned media activation for clients based on their budgets, target audience, and KPIs
  • Provide strategic guidance and expertise to clients and the team, develop strong relationships with your client
  • Promote effective integration between SEO & other digital teams
  • Define a clear measurement framework for SEO efforts and use to educate internal teams and clients
  • Identify incremental opportunities in existing clients, where SEO solutions can drive growth and performance for them across the consumer journey
  • Contribute expertise to pursuing new business opportunities
  • Own and nurture senior client relationships
  • Ensure high levels of service are delivered from all team members and in line with the agreed timings
  • Improve workflow within the account team and across teams at Publicis Media
  • Manage your team and the work they produce, including strategy, client services, and coordination
  • Professionally nurture the team and review their performance
  • Manage the individuals within the team, including coaching, training, and personal development
  • Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape
  • Support your Business Director and broader team in capacity planning and resource management
About You

We are looking for a commercially driven and forward-thinking individual who is entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally. The candidate should be confident and competent across all aspects of SEO and have the ambition to consistently drive the growth and development of our people and offering.

Skills & Experience
  • Minimum of 5 years' SEO work experience, preferably in an agency environment with enterprise-level clients
  • Experience within enterprise SEO, web analytics, and search research tools and technologies
  • Experience of developing global scalable owned-first strategies within a converged media team structure
  • Experience with data analysis and generating insights to inform client decisions
  • Confident, comfortable, and professional in senior client communication
  • Proficient in Microsoft Office programs, particularly Excel and PowerPoint, as well as a range of enterprise SEO tools and Google marketing tools suite
  • Excellent understanding of how to forecast and measure impact of owned media strategies
  • Excellent understanding of how owned media strategy fits in a wider digital media context and role it plays
  • Excellent understanding of how to identify organic search opportunities, upsell, and cross-sell across existing clients and contribute to new business
  • Understanding of how to use Search Trends, Demographic, and User Behaviour data in an owned strategy
  • Proven ability to guide and upskill the team in growing their skillset
  • Critical thinking, problem-solving ability, and can-do attitude
  • Strong written and verbal communication skills

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