Marketing Operations Specialist

4 weeks ago

Leeds, Leeds, United Kingdom Mapal Group Full time
Marketing Operations Manager

We are seeking an experienced Marketing Operations Manager to join our team at Mapal Group. As a key member of our marketing team, you will be responsible for driving our marketing efforts, optimizing operations, and enhancing overall efficiency.

Key Responsibilities:

  • Develop and execute a marketing operations program strategy, from concept to implementation.
  • Oversee end-to-end marketing operations, including data hygiene, campaign execution, lead and list management, and marketing automation within Microsoft Dynamics CRM.
  • Support the VP Marketing in delivering key operations updates to the wider business.
  • Partner with marketing and Sales Operations to identify and develop processes to improve the end-to-end sales cycle, including clear reporting, source tracking, tech implementation, and process efficiencies.
  • Implement and manage marketing technology stack, ensuring proper implementation, migrations, integrations, functionality, and alignment with business needs.
  • Champion a data-informed and sustainable approach to revenue generation within our team, while exploring creative ways to experiment.
  • Optimize marketing workflows, processes, and systems to enhance efficiency, scalability, and data integrity.
  • Power marketing insight by developing comprehensive reporting, dashboarding, and health metrics across stakeholders.
  • Be responsible for empowering marketing effectiveness and ROI by developing and monitoring key performance indicators (KPIs), feeding back to team and Mapal leadership.

Requirements:

  • 5+ years working in a project delivery-focused environment, preferably within scale-up B2B SaaS.
  • Ability to prioritize and deliver in a fast-paced, high-growth environment.
  • Fluent in English.
  • Prior experience working in or collaborating with a marketing team essential.
  • Exceptional analytical and problem-solving abilities, with a bias for action and data-driven approach to decision-making.
  • A self-starting and proactive nature, able to take the initiative and work independently on various tasks.
  • Confident and capable to create workflows, reports, and system setups in our CRM (Microsoft Dynamics), as well as lead and direct internal and external developers.
  • Excellent project management skills, with the ability to manage multiple projects effectively.
  • Low ego, with effective communication skills, good at negotiating and influencing others.
  • Strong knowledge of marketing automation platforms and CRM systems (e.g., Dynamics), and data analytics tools.
  • Ability to use data to optimize day-to-day performance; experience developing and managing testing strategies.

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