Advertising Specialist

1 month ago


West Yorkshire, United Kingdom Alexander James Recruitment Ltd. Full time
Senior Paid Advertising Specialist

We are excited to be working with a leading manufacturer and supplier of excavation, telehandling, and building equipment, who have an international presence and a reputation for delivering high-quality and well-engineered products. As part of their growth, they are seeking a seasoned Paid Advertising Specialist to join their team in East Yorkshire to manage and optimize large-scale paid advertising campaigns in both the UK and US markets.

This is a unique opportunity for a skilled PPC Specialist, PPC Manager, Paid Advertising, Paid Search, or Paid Media specialist to take ownership of this area of the business and build it in line with their expertise. The successful candidate will have proven experience of creating and managing large-scale PPC campaigns, managing substantial budgets across Google Ads and Meta platforms, and knowledge of Google Merchant Centre.

The ideal candidate will be an analytical and creative individual with strong communication skills, able to work effectively in a fast-paced environment. They will be responsible for developing and implementing effective strategies to maximize return on ad spend (ROAS), ensuring that Google Ads and Meta accounts are set up correctly and using best practice, and continuously monitoring and adjusting campaigns to improve performance and ROI.

The role includes but is not limited to:

  1. Developing and implementing targeted ad strategies across Google and Meta.
  2. Overseeing and optimizing shopping feeds in Google Merchant Centre.
  3. Creating comprehensive and insightful reports demonstrating account health and return on investment (ROI) for presentation to the Marketing Manager and Directors.
  4. Monitoring and analyzing campaign performance data to provide actionable insights and recommendations.
  5. Staying updated with the latest trends and best practices in digital advertising and paid media.
  6. Collaborating with the marketing team to align advertising strategies with overall business goals.

This is a rewarding and challenging opportunity for a seasoned Paid Advertising specialist to enhance their career in a busy and friendly environment. Due to the location of the office, a driving license and car are essential for commuting on a hybrid basis (4 days per week in the office).



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